Instagram photo game – Are Lightroom presets still “a thing” in 2024?

In today’s digital age, where every moment is captured and shared, the authenticity of an image stands out more than ever. Natural-looking photos have taken center stage, resonating with audiences seeking genuine moments amidst the constant stream of heavily-edited visuals. But achieving that effortlessly natural vibe in photography isn’t always as simple as a single click. That’s where tools like Adobe Lightroom come into play, empowering photographers and enthusiasts alike to fine-tune their shots. And among Lightroom’s myriad of features, the real game-changer has been its presets.

These powerful, one-click solutions can transform photos, and with a plethora of free Lightroom presets available, achieving that much-sought-after natural look has never been easier. Whether you’re just starting out or looking to expand your editing toolkit, this guide will introduce you to some of the best presets that enhance without overdoing. Curious about how to get started? Dive into our article that covers the basics of Lightroom and its endless possibilities.

What Makes a Lightroom Preset ‘Natural’?

The magic of photography lies in its ability to capture a moment in its purest form, relaying emotions, colors, and textures just as they were. With the excess of editing tools available today, it’s tempting to overhaul a photograph entirely, diving into intense filters and adjustments. However, there’s an art to enhancing a photo without losing its essence, and this is where the concept of a ‘natural’ Lightroom preset comes into play.

So, what does it mean for a preset to be ‘natural’? At its core, a natural preset subtly enhances a photo. It doesn’t overhaul the colors to the point where the sunset looks like it’s from another planet, nor does it smoothen the skin textures to render a portrait unrecognizable. Instead, it lightly touches up an image, amplifying its strengths and softening its imperfections, all while ensuring the photograph remains grounded in reality.

Maintaining the original feel and tone of a photograph is paramount. Think of a photograph as a story. An intensely edited photo is like a story with too many plot twists – it may seem intriguing at first, but it can quickly become unrelatable and overwhelming. On the other hand, a naturally edited photo retains its original narrative, just with a bit more clarity and emphasis on the key elements. It evokes genuine emotions and connects with the viewer, as they recognize and appreciate the authenticity of the captured moment.

In the era of visual overload, where heavily-filtered and edited images are the norm, natural presets offer a breath of fresh air. They remind us of the beauty in simplicity and the power of authenticity.Looking for ways to up your Instagram photo game without spending a fortune? Free Lightroom presets might just be the answer you’ve been searching for! With a plethora of options available, both amateur and professional photographers alike can benefit from these powerful tools. But, as we approach 2024, are Lightroom presets still “a thing”? In this blog post, we’ll explore the relevance and impact of Lightroom presets on the ever-evolving world of photo editing and Instagram aesthetics.

Key Takeaways

Lightroom presets remain a popular and efficient tool for photographers and influencers in 2024.

They have revolutionized Instagram photo editing trends by making high-quality editing accessible to all users, leading to increased engagement.

Lightroom presets offer customizable solutions with benefits such as an easy process, consistent look across images & access to professional photographer’s work.

Introduction to Lightroom Presets in 2024

Various photo editing tools including Lightroom presets

Lightroom presets, even those available for free, are pre-set configurations for some or all sliders in the Lightroom editing panel, which can be adjusted and saved for subsequent use. The main purpose of Lightroom presets, like the free ones from Adobe, is to simplify the photo editing process and help achieve the desired look. These presets can be suitable for various genres of photography, including:






landscape photography

The main advantage of using Lightroom presets, even the top-rated free ones, is that they can make your editing process more efficient. By applying pre-configured settings to your photographs, you can save time and achieve consistent results across multiple images.

With the ever-growing popularity of Instagram, Lightroom presets have become increasingly relevant in the world of photo editing. As social media platforms continue to dominate our digital lives, the demand for visually appealing and consistent content is higher than ever. Some popular Lightroom presets include:

Airy presets

Moody presets

Vintage presets

Film presets

These create presets, including a free preset, assist users in achieving a professional edit with little effort through the presets panel. Simply navigate to the presets tab to access these helpful tools.

In 2024, Lightroom presets continue to be an indispensable tool for both photographers and influencers. From free Lightroom filters to landscape photography-specific presets, the options are vast and cater to a wide range of preferences and styles. Whether you’re a professional photographer or an Instagram enthusiast, Lightroom presets can help enhance your digital photos and make your feed stand out.

The Evolution of Photo Editing Trends on Instagram

Landscape photo edited with Lightroom presets

Over time, Instagram photo editing trends have evolved to incorporate Lightroom presets, free presets, and other editing tools. Lightroom presets, which can be found in free Lightroom versions, have become increasingly prevalent on Instagram, enabling users to swiftly and effortlessly edit their photos with a range of effects.

Lightroom presets have played a significant role in shaping the Instagram aesthetics we see today. From landscape photography to wedding photography, these presets have helped users achieve a cohesive and visually appealing feed with just a few clicks. This has led to the rise of various trends, including desaturated tones, moody edits, and warm tones, to name a few.

With the power to transform dull photos into stunning masterpieces, Lightroom presets have made high-quality photo editing accessible to everyone. From nature photos to wedding photos, these presets have allowed users to create a visually consistent feed, resulting in increased engagement and followers on Instagram.

As we transition into 2024, it’s obvious that Lightroom presets will continue to significantly influence Instagram photo editing trends. With an ever-evolving landscape of presets available, users can easily adapt and experiment with new looks and styles, ensuring that Instagram remains a dynamic and engaging platform for sharing visual content.

Comparing Lightroom Presets with Other Editing Tools

Lightroom presets, which can be installed through the Lightroom presets installation option, are pre-set configurations that allow users to quickly and easily apply adjustments to their photographs, saving time and ensuring consistency across multiple images. When comparing Lightroom presets to other editing tools like LUTs, it’s important to note the distinctions. LUTs impart a particular color grading or effect to your photos, while presets, such as airy Lightroom presets, modify the individual settings in Lightroom to attain a particular style or aesthetic.

With Adobe Lightroom, users can take advantage of free Lightroom filters to modify various aspects of their photos, such as white balance, sharpness, contrast, colors, shadows, and temperature, all through the Lightroom mobile app.

This level of control and customization sets Lightroom presets apart from other editing tools, allowing users to fine-tune their images to achieve the desired result.

Beyond Lightroom presets, there are collections like the ON1 Signature Collection Vol. 2 and the Quantum Collection, which offer unique and diverse effects for users to explore. These collections enable users to experiment with different looks and styles, further expanding their photo editing capabilities.

In closing, Lightroom presets provide a flexible and robust editing solution for users seeking a professional and uniform appearance for their photos. Some benefits of using Lightroom presets include:

Easy and quick editing process

Consistent and cohesive look for your photos

Ability to customize and adjust presets to fit your style

Access to a wide range of presets created by professional photographers

While other editing tools may provide specific effects or color grading, Lightroom presets allow users to apply a wide range of adjustments to create beautiful images tailored to their preferences.

The Impact of Lightroom Presets on Instagram Engagement

Despite the lack of concrete evidence linking Lightroom presets and Instagram engagement, it’s indisputable that using presets can:

Improve the quality of your photos

Improve exposure

Reduce noise

Maintain a cohesive aesthetic

By using professionally-crafted Instagram presets, you can rapidly improve the appearance of your photos and aid in distinguishing your content in your customers’ feeds.

Moreover, employing presets that create a consistent and professional look for your feed can also enhance engagement. A visually appealing and cohesive feed is more likely to attract and retain followers, ultimately leading to higher engagement rates.

One of the key benefits of using Lightroom presets is the time-saving aspect. By applying a set of settings and edits with just one click, batch-editing workflows allow you to quickly get through large sets of photos. In terms of Instagram engagement rates, Lightroom presets can improve the aesthetic and consistency of your photos, potentially increasing engagement from your audience.

While the impact of Lightroom presets on Instagram engagement may vary from user to user, it’s clear that these powerful tools can play a significant role in enhancing the overall quality and consistency of your content, ultimately contributing to increased likes, comments, and followers on the platform.

Expert Opinions: What Photographers and Influencers Say

Professional photographer working with Lightroom presets

Many leading professionals, such as Baptiste Hauville, Cara Zagni, Ben Sasso, Katch Silva, and Phil Chester, utilize Lightroom presets to their advantage. These professional photographers benefit from Lightroom presets in various ways, such as:

Convenience and efficiency



Inspiring creativity

Easy accessibility

Influencers have also incorporated Lightroom presets into their Instagram aesthetic by running all their photos through a specific preset in order to cultivate a cohesive look and make their feed visually appealing. This streamlined editing process allows influencers to maintain a consistent visual style across their content, ultimately reinforcing their personal brand and attracting a loyal following.

Photographers and influencers may differ in their utilization of Lightroom presets. While photographers often employ presets to attain a unified and harmonious aesthetic in their photographs, influencers use them to establish a particular look for their social media content. Photographers usually modify their presets to fit their distinctive style and vision, whereas influencers may use presets crafted by others to achieve a preferred aesthetic.

In brief, both photographers and influencers acknowledge the benefits of Lightroom presets in improving their work and creating a uniform aesthetic. As the demand for visually appealing content on Instagram continues to grow, it’s likely that the use of Lightroom presets among professionals and influencers alike will continue to rise.

DIY Presets vs. Professional Presets: What’s Trending?

Creating custom Lightroom presets

The comparison of custom-made presets and professionally designed presets revolves around their respective popularity on Instagram and the advantages and disadvantages of each. Creating your own Lightroom presets enables you to apply uniform and tailored edits to your photographs, offering customization and cost-efficiency at the expense of time and effort.

In contrast, professional presets provide high-quality and consistent results, but they may come at a cost and may not always align with one’s personal style. Some popular professional Lightroom presets on Instagram in 2024 include Natural Lightroom Presets, Alps Lightroom preset, and Instagram Lightroom presets, which can be found on websites such as Lou & Marks Presets and Theme Junkie.

For users who prioritize customization and control over their editing process, creating their own Lightroom presets may be the preferred option. However, for those looking for a quick and easy way to achieve a professional-looking edit, utilizing pre-made presets can be a more suitable choice.

In the end, the decision to use DIY or professional presets lies in personal preferences and objectives. As Instagram continues to evolve and grow, both custom-made and professionally designed presets will likely remain popular among users looking to refine their visual content and stand out on the platform.

The Role of Lightroom Presets in Branding on Instagram

Lightroom presets are beneficial for brand identity on Instagram, as they provide a consistent and cohesive look to the photos. By employing presets, brands can create a specific visual style that aligns with their brand’s aesthetic and messaging, ultimately attracting and retaining their target audience.

Notable brands that have had success utilizing Lightroom presets on Instagram include DoYouTravel, Elsa’s Wholesome Life, and Lou Marks Presets. These brands showcase the power of Lightroom presets in establishing a strong and recognizable visual identity on the platform.

A consistent and visually appealing feed can have a significant impact on a brand’s perception and success on Instagram. By using Lightroom presets to create a cohesive aesthetic, brands can:

Cultivate a professional and refined image

Create a visually appealing feed

Enhance their brand’s perception

Resonate with their audience

In closing, Lightroom presets play a vital role in Instagram branding and contribute to a brand’s overall platform success. By enabling users to achieve a consistent and visually appealing feed, these powerful tools can effectively enhance a brand’s identity and attract a loyal following.

Future of Photo Editing: Is There a Place for Lightroom Presets?

Future of photo editing trends

Looking ahead to the future of photo editing, it’s evident that Lightroom presets will remain instrumental in shaping Instagram trends and aesthetics. With upcoming trends like:

desaturated tones

raw and unedited looks

retro aesthetic

AI assistance in image editing

It’s evident that Lightroom presets will adapt and evolve to meet the changing demands of users.

Advancements in Lightroom presets can be expected, such as enhanced performance, AI-powered editing, premium presets, and additional features. Potential features in upcoming versions of Lightroom presets may include the Preset Amount slider, AI-Powered Adaptive Presets, new Premium Preset packs, Video & Healing enhancements, and Masking Tool features.

With these improvements and innovations, Lightroom presets will remain an essential tool for photographers and influencers alike. As the world of photo editing continues to evolve, the versatility and adaptability of Lightroom presets will ensure that they remain relevant and in-demand among users.

In the forthcoming years, it’s apparent that Lightroom presets will retain their relevance in the constantly changing landscape of photo editing and Instagram aesthetics. As technology advances and trends shift, these powerful tools will continue to provide users with the means to:

Create stunning and visually engaging content on the platform

Enhance their photos with just a few clicks

Achieve consistent and cohesive editing styles

Save time and effort in the editing process

Lightroom presets offer a convenient and efficient way to elevate your photography and stand out in the crowded world of social media. With the best Lightroom presets, including the best free Lightroom presets, free Adobe Lightroom presets, and a free Lightroom preset, you can enhance your images without breaking the bank. To further improve your workflow, learn how to install Lightroom presets and unlock their full potential in Lightroom mobile.

Conclusion: The Verdict on Lightroom Presets in 2024

Photographer using Lightroom presets

As we approach 2024, it’s evident that Lightroom presets remain a relevant and impactful tool in the world of photo editing and Instagram aesthetics. With their ability to streamline the editing process, achieve professional-looking edits without extensive experience, and create a consistent Instagram feed, Lightroom presets offer numerous benefits to both amateur and professional photographers alike.

In comparing Lightroom presets to other editing tools, it’s clear that they provide a versatile and powerful editing solution that enables users to achieve a wide range of adjustments tailored to their preferences. As a result, Lightroom presets have played a significant role in shaping the Instagram aesthetics we see today.

Furthermore, the use of Lightroom presets among professional photographers and influencers has been steadily on the rise, showcasing their value in enhancing work and maintaining a consistent aesthetic. With the ever-evolving landscape of Instagram and photo editing, these powerful tools will likely continue to grow in popularity and demand.

In closing, Lightroom presets continue to be a useful tool for users aiming to enhance their digital photos and make an impression on Instagram. As we move forward into 2024, it’s clear that these powerful tools will continue to adapt and evolve, ensuring their place in the ever-changing world of photo editing and Instagram aesthetics.


In summary, Lightroom presets have proven to be a powerful and versatile tool in the world of photo editing and Instagram aesthetics. As we approach 2024, these presets will continue to play a significant role in shaping trends, enhancing brand identity, and providing users with the means to create visually engaging content. With advancements in technology and a constantly evolving landscape, it’s evident that Lightroom presets will remain a valuable asset for photographers and influencers alike.

Frequently Asked Questions

Can you get free Lightroom presets?

You can easily get free Lightroom presets by simply pressing the ‘add to cart’ button on the desired presets collection, then pressing download now at checkout, which will then download a file with all the presets in it. Furthermore, you can also level up your photo editing with over 120 free Lightroom presets that are easy to install, use and edit on the go.

How do I download presets to Lightroom?

To download presets to Lightroom, open the application and select an image from your library. Go down to the bottom of the toolbar and press the Presets tab, then click on the three dots icon and select Import Presets. Navigate to the folder where you downloaded the ZIP file and click Import.

How do I unlock Lightroom for free?

Lightroom is available as a free mobile app, and you can also get a 7-day free trial of Lightroom Classic for Windows. You can start the trial at any time by clicking on the “Start Free Trial” button. After your free trial ends, it will automatically convert to a paid subscription.

Can you add presets to Lightroom mobile free?

Yes, you can add presets to Lightroom mobile free by downloading the app in the Apple App Store and then installing and opening it.

What are Lightroom presets?

Lightroom presets are pre-configured settings that can be adjusted, saved and applied quickly for future editing projects.

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